Instagram Influencer Dataset — Other

A Instagram (other influencers) dataset of 1,625,526 posts from other influencers, collected by Seungbae Kim and Jinyoung Han (2020). Each record contains post caption text, like count, comment count, video/ad flags, tagged user count, location presence, image dimensions, timestamp, and influencer follower count. The dataset is notable for its subset of 9.7M-post Instagram influencer dataset covering the other category, with rich per-post engagement signals and influencer-level metadata. Intended for research into influencer marketing analysis, engagement prediction, social media content analysis, and sponsorship detection. This package holds the post metadata (one JSON .info file per post) and influencer lists; the post images, which the authors distribute separately on request, are not included.

#Influencer marketing#Timestamps

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Analytics

Content metrics

1,625,526 records scored · min–maxmean ± 0.675 σ (the interquartile range if the values are roughly normal)mean

like countμ 4.2K ± 39.2K
min 0max 7.7M
comment countμ 55.191 ± 603.275
min 0max 183.9K
tagged user countμ 1.065 ± 2.542
min 0max 35
has location30.2% true
true 30.2%false 69.8%
follower countμ 177.5K ± 1.6M
min 1Kmax 80.9M
followee countμ 1.8K ± 4.5K
min 0max 304.8K
post count by userμ 2K ± 3.5K
min 118max 107.3K
widthμ 1K ± 163.9
min 320max 1.1K
heightμ 1K ± 237.3
min 167max 1.4K
11.2
Flesch–Kincaid grade
US school grade level
14.5
Automated readability index
Frequent terms
lovenewdaylikequetimetodaylinkhappylifebioknowdonfollowgoodyeargreatworkthankparawantbestpeopleartweekbeautifulfuncheckgotamazingfashionfamilylittlecomeletwayfriendslookfreebeautyrepostconnightneedgoingweekendthingsphotobookthink
Topic clusters

Topic 0

que
para
con
che
una
por
del
los

Topic 1

food
christmas
recipe
cup
eat
meal
delicious
chicken

Topic 2

music
tonight
night
hiphop
rap
come
album
ticket

Topic 3

fashion
style
model
shoe
nike
sneaker
size
dress

Topic 4

skin
makeup
beauty
hair
product
skincare
mask
oil

Topic 5

art
draw
artist
sketch
halloween
illustration
artwork
paint

Topic 6

life
love
feel
work
quote
know
believe
thing

Topic 7

follow
morning
tag
friend
good
credit
day
comment

Topic 8

birthday
happy
mom
love
day
mother
family
momlife

Topic 9

car
bmw
supercar
lamborghini
drive
ford
bike
porsche

Topic 10

game
win
team
nba
nfl
basketball
hockey
football

Topic 11

game
videogame
gamer
marvel
movie
nintendo
instagame
selfie
Show all 20 topics

Topic 12

book
read
bookstagram
bookworm
love
reader
bibliophile
bookish

Topic 13

travel
beach
weather
sunset
beautiful
paradise
vacation
sun

Topic 14

yang
dan
ini
dengan
tni
pada
tak
som

Topic 15

workout
fitness
gym
body
weight
training
muscle
fitfam

Topic 16

على
این
uae
الامارات
دبي
ابوظبي
العين
abudhabi

Topic 17

ich
und
die
der
ist
mit
ihr
das

Topic 18

meme
repost
memesdaily
reposte
fuck
funny
regrann
relatable

Topic 19

dog
animal
cat
horse
puppy
dogsofinstagram
catsofinstagram
pet
Top hashtags
#love59.2K
#ad57.3K
#fashion39.4K
#repost33.6K
#art33.4K
#instagood33.1K
#beauty27.3K
#photography25.7K
#blogger21.8K
#photooftheday21.6K
#style21.5K
#music20.8K
#travel19.5K
#makeup18.6K
#motivation18.5K
#tbt17.3K
#model16.9K
#fitness16.8K
#lifestyle16.7K
#picoftheday16.6K
Top emoji
😍92.9K
🏻84.8K
😂75.5K
🏼70.1K
🔥67.4K
🏽49.3K
💕45.5K
🙌44.8K
🏾44.6K
📸38.6K
🙏37.6K
😘32.8K
💪29.1K
🎉26.8K
😊24.6K

Sampled: text metrics from 50K of 1.6M records; topic model from 20K.

Record

Catalog key
instagram-influencer-other
Authors
Kim, Seungbae; Han, Jinyoung
Year
2020
Source paper
Instagram Influencer Dataset
License
Academic research use only (LicenseRef-Research-Only)
Records
1,625,526
Text corpus
post text
Languages
en
Collected
2018-2020 (2010s, 2020s)
Region
Global (inferred: the platform is used worldwide)

Provenance

Originally published at
https://sites.google.com/site/sbkimcv/dataset/instagram-influencer-dataset link checked
Hosted copy
Mirrored on echo.directory on 2026-10-21, 37.2 GB across 20 files. Checksums in MANIFEST.json.

How to cite

BibTeX

@misc{echo2026,
  title  = {ECHO: Exploratory Compendium of Humanity Online},
  author = {Switzer, Braden and Zafarani, Reza},
  year   = {2026},
  url    = {https://echo.directory},
  note   = {Syracuse University}
}

@misc{kim2020instagram,
  title        = {Instagram Influencer Dataset},
  author       = {Kim, Seungbae and Han, Jinyoung},
  year         = {2020},
  howpublished = {\url{https://sites.google.com/site/sbkimcv/dataset/instagram-influencer-dataset}}
}

APA

Switzer, B., & Zafarani, R. (2026). ECHO: Exploratory Compendium of Humanity Online [Data repository]. Syracuse University. https://echo.directory

Kim, S., & Han, J. (2020). Instagram Influencer Dataset — Other [Data set]. https://instagram-influencer-other.echo.directory/

MLA

Switzer, Braden, and Reza Zafarani. ECHO: Exploratory Compendium of Humanity Online. Syracuse University, 2026, echo.directory.

Kim, Seungbae, and Jinyoung Han. Instagram Influencer Dataset — Other. 2020, instagram-influencer-other.echo.directory/.

BibTeX · RIS · CSL-JSON

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